Privacy Policy

Last updated: July 2025

Backthred Ghana ("Backthred", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your personal information when you use our website and services.

By using Backthred, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We may collect the following types of information:

  • Account information: name, email address, and phone number when you create an account.
  • Order information: delivery address, items purchased, and payment method (we do not store your full Mobile Money PIN or credentials).
  • Usage data: pages visited, search queries, browser type and device information collected automatically.
  • Communications: messages you send us via email, WhatsApp or our contact form.

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders and arrange delivery.
  • Send you order confirmations and delivery updates.
  • Respond to customer service enquiries and support requests.
  • Improve and personalise your shopping experience.
  • Send you promotional emails or offers (you can opt out at any time).
  • Comply with legal obligations.

3. Sharing Your Information

We do not sell your personal information. We may share your data with third parties only in the following circumstances:

  • Delivery partners: your name, phone number and address are shared with our delivery team to fulfil your order.
  • Payment processors: payment information is processed by Mobile Money operators subject to their own privacy policies.
  • Legal requirements: we may disclose information where required by Ghanaian law or in response to valid legal processes.

4. Data Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure.

5. Cookies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies help us remember your session, cart contents and preferences. You can control cookies through your browser settings, though disabling them may affect some functionality.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes and enforce our agreements. You may request deletion of your account and associated data at any time by contacting us.

7. Your Rights

You have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your account and personal data.
  • Opt out of marketing communications at any time.

To exercise any of these rights, contact us at hello@backthred.com.gh .

8. Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We'll notify you of significant changes by posting the new policy on this page with an updated date. Your continued use of Backthred after changes are posted constitutes acceptance of those changes.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us: